Reinold Lim
 

EST

2013


 

 

PHILOSOPHY

Reinold Lim a brand interventionist and design doer hailing from Penang, Malaysia. She has a degree in Computer Graphic Design from Whanganui School of Design at The University of Waikato, NZ. Currently, she accomplised her MA in Graphic Design & Art Direction at Manchester Metropolitan University, UK. For the past few years, Reinold has experimented with photography, graphic design and branding on a freelance basis in New Zealand, Malaysia and Singapore. Reinold’s belief reflects significantly on behaviours and futurism through her works. A Criss-Crossing Between Attitudes and Futurism Meets Delicate Metaphors.

 
 
 
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IN-COMMON

 

brands & all

We all have something in-common. The designer showcases her works in relation to how it connects between humans and everyday things. Bringing forth and triggering conceptual abstract entities.
 

IDENTITY DESIGN + ART DIRECTION + TYPOGRAPHY

 

2016

COLLECTION

Made

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ARTI

FICIAL

Self-Initial project

Artificial: A brand that silently tries to reveal, reintroduce and re-image itself by creating a connotation of it connecting to context, education and design. When we reverse everything, from the inside out — beautiful brands and objects are buried down into a mass bottomless concrete. Being intrigued with the methodology of: Get the wrong idea to the right idea. The presentation of Artificial fabricates the exploration where a brand image can be owned without its actual physical form. Figuratively, its awareness and each concrete form represents a personal preference to the sense of touch that could either capture and evoke an emotion from the sense of familiarity or objects seen or felt; intriguing relationships or personal stories for its imperfections tapping into a person’s subconscious. Born out of the necessity, Artificial is a form of self-expressionism of a visual language that comes forth as a concept that instigates bizarre forms; expressing their own attitudes and characteristics as likened to brands. How these objects represent themselves, how they fit or standout within their surroundings or placed in scenarios as they start to slowly manifest themselves into certain types of behaviours.

Branding DESIGN + ART DIRECTION

DESIGN STUDIO- ODDDS
DESIGN DIRECTOR- SARAH TAN
ART DIRECTOR- REINOLD LIM
 

2016

COLLECTION

Made

 
 
 
 

CAMPER & CO

CAfe & RESTAURANT

Camping. A natural tradition, amidst the wild's backdrop. A small gathering to revel and savour Mother Nature's brew and rustic splendour. An sweet escape far from the material world, where dirt and woody smells welcomes. Camper & Co is a newly established café in the works in Singapore. The café's brand identity is a tent, hand-drawn and crafted, surrounded by a san-serif lettering roughen-up logotype that is spaced out to form another tent and solid grounds of camping. Despite just required to design a logo, Oddds' designers wished to extend the brand's visual language through imagery that captures existence in wild places. A foliage tour with survival kits and simple tools held by bare hands. A rare quiet spot where souls look outwards and admire still life. A warm comfort where the wild quietly shelters and where...soft slumber sits

IDENTITY DESIGN + ART DIRECTION

DESIGN STUDIO- ODDDS
DESIGN DIRECTOR- SARAH TAN
ART DIRECTOR- REINOLD LIM
 

2014

COLLECTION

Made

 
 
 
 

BREAD&
BISCUIT

 

CAfe & BAKERY

Bread&Biscuit, an experimental brand conceptualised by ODDDs. Staples like bread and biscuits invites the familiarity of comfort. With a straightforward naming, the logotype is drawn from custom made typography and font. A clear and modern interpretation of san-serif italicised characters, slanted, curved and generously spaced; a slight sense of contrast in comparison to the secondary serif font used throughout the identity. The intricacy of Bread&Biscuit emerges with the usage of de-constructed illustrations and play of free-form typography. Executed and resulting in hybrid creatures walking into foreign lands(metaphorically), unsure of their surroundings only to be freely interpreted kind or wicked and translated by its viewer. Thus, transforming into linguistic imagination with the exploration of four different languages(namely English, Korean, Japanese and Traditional Chinese) seen in the branding. A fusion of reality versus imagination where the knowing becomes part actual and part tangible. On the contrary, the complexity of these illustrations creates much room for inquisitiveness. The metamorphic deer and butterfly derive from the soft and gentle foldings of yeast into the flour. The formation of beetle and dragonfly are rooted from the simplicity of mere humble ingredients as they transform(raising of dough). The modification of rabbit and salmon introduces a delightful new surprise(baked bread) always returning to its roots and place of creation. A palette of navy blues complementary with tan browns and hints of soft pastels eases into the identity. The adding of minimal lines in the identity system creates unstructured energy. Collaterals were extended to business cards, biscuit packaging sealed with antique brass eyelets, a paper carrier bag with leather handles to juice bottles. The designers opted to design the menus to be printed on raw canvas(individually and intentionally made with worn edges) instead of the conventional usage of paper to add the sense of continually and eco-functionality.

IDENTITY DESIGN + ART DIRECTION + SELF-INITIAL PROJECT

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design studio- oddds
design director- sarah tan
art director- reinold lim

 

2015

COLLECTION

Made

 
 
 

PRESENT&
FUTURE

 

Future making

A Criss-Crossing Between Attitudes and Futurism Meets Delicate Metaphors. How the designer works in the present & ponders about future makings.

ICON DESIGN + ART DIRECTION

 

 

2016

COLLECTION

Made

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